What we do

    We're a London-based studio that builds brand experiences, activations and products worldwide - and we make them ourselves. The collective is a pool of producers, designers, crafters and chefs who can get anything done.

    We pride ourselves on being able to take on any challenge, as proven by the number of world firsts we've produced, while our events are loved by all. This work gets huge press, but we also do the regular and private stuff too - from creative and consultancy to end-to-end experiential marketing, production and management.

    Live experiences and activations

    Immersive installations, multi-city roll-outs and tours, festival builds, launches and press events. We handle concept, design, fabrication, logistics, staffing, scripting and running it on the day, as well as collaborating with any other production partners.

    This ranges from full production on a global scale over multiple years with thousands of participants, like our work for Glenfiddich across Europe, the US and China, to one-day events nationally like Uber Eats with The Mandalorian and Ant-Man, or taking on one piece of the puzzle - like the Google Christmas party in Dublin, where we recreated the Museum of Ice Cream and ran an 'edible rave'.

    Some of our favourites include building The Cherry Rooms for Pepsi, where we made it rain Pepsi (along with a Pepsi pond, a three-metre-tall tree with a swing, and a cherry-scented smoke vortex cannon), taking a theatrical extravaganza across several European cities with Bombay Sapphire, and our dine-off-the-floor pop-up restaurant for Bosch with Gok Wan.

    Product development

    From initial ideas to renders, prototypes and mass production, we've produced thousands of new products - in limited runs like puzzle boxes for Stranger Things, or producing thousands of an individual item, like kits to get kids playing with their food across the UK and Europe.

    Edible and food-safe products

    We've made a coffee cup you can eat, wrapping paper you can lick, a lockable (and alarmed) pizza box for Domino's, and a candle made with hot sauce. Every one had to work as an object, taste acceptable, look amazing and pass food safety standards.

    Cosmetic products

    We've produced a number of cosmetic products over the years, including Pizza Hut lip balm and Prosecco nail polish. We can provide the formulation as well as sorting all the legal requirements for you.

    Selected work

    Pizza Hut Hawaiian Pizza Lip Balm by The Robin Collective

    Pizza Hut

    Hawaiian Pizza Lip Balm

    Groupon Prosecco-flavoured edible nail polish by The Robin Collective

    Groupon

    Prosecco Nail Polish

    Perfumes and aromas

    We've developed several scents over the years, from a luxury perfume for department store Fenwick to The Tradesman's Entrance, an eau de cologne for Vanarama. We've also run events where these have played a large part, for San Miguel, Pinterest and more.

    Selected work

    Eau d'Chip chip-scented fragrance bottle held in front of a model by The Robin Collective

    Chip

    Eau d'Chip

    Fenwick Quiescent limited-edition fragrance bottle surrounded by white flowers

    Fenwick

    Fenwick Quiescent

    Vanarama The Tradesman's Entrance Eau de Toilette bottle on a hard hat with power tools

    Vanarama

    The Tradesman's Entrance

    Guests in silver outfits around a glowing blue booth at Paco Rabanne Phantom's London launch party by The Robin Collective

    Paco Rabanne

    Phantom London Launch

    Apparel, merch and accessories

    We have a strong production pipeline for all things fabric and branded. Highlights include our famous KFC Pickle Puffer jacket, Aldi Ireland's cooler coat, the Greggs sausage roll clutch, evian's luxury bottle bags and merch for Magnum at the Cannes Film Festival, among many others.

    We handle pattern-cutting, fitting, sampling, production and fulfilment, at whatever run length the campaign needs - from a single hero piece to a full retail drop.

    We can also brand any other items you have in mind, and cover edible branding for events too.

    Photo and video shoots

    A lot of the work you see on this site was shot by us, and we're always happy to get involved. We have photographers, studios and the ability to get it done economically.

    How we work

    We work directly with brands, and alongside PR, advertising and experiential agencies who need something produced properly.

    Briefs can arrive with the creative already in place, or completely open. We're very happy with both, and everything in between.

    Tell us what you're trying to achieve: hello@therobincollective.co.uk