Employee PortalThe Brief
The Robin Collective designed, built and pickled the Pickle Puffer for the launch of KFC UK's Pickle Mania menu. Referencing viral AI videos, we brought the impossible to life: a puffer jacket whose panels are filled with gherkin slices and brine. We made several prototypes and five finished jackets, which went out to press and influencers and into a public competition.
This was one of our greatest challenges to date and involved a huge amount of testing with different materials (all had to be food safe and strong enough for the serious weight of litres of brine), 3D printed parts, and a lot of brain power.
The jacket was covered by CNN, on air and on CNN's own TikTok, along with more than twenty other outlets. Pickle Mania went on to become the most successful limited-time offer in KFC UK's history - the brand's best sales week on record, same-store sales up 10% over the quarter, and 4.2 million gherkin slices sold.
Agency: Here Be Dragons
