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    Starbucks The Autumn Charm

    Starbucks' cup has become an unofficial fashion-week accessory - so for Autumn 2026 we turned it into one. The Autumn Charm is a luxury handcrafted leather bag charm in the shape of the iconic cup, finished in rich autumnal tones with polished gold hardware.

    Model in a leather trench coat and amber sunglasses holding a full-size Starbucks cup next to The Autumn Charm leather coffee-cup bag charm, made by The Robin Collective
    The Autumn Charm leather coffee-cup bag charm with gold clasp clipped to a brown suede handbag beside sunglasses and earphones, made by The Robin Collective

    The Robin Collective was briefed to create a luxury one-of-a-kind bag charm reimagining the iconic cup and Starbucks' connection to autumn. We developed and made a strictly limited run of 50 (every one unique) in high-quality sustainable Italian leather for an Instagram giveaway on @StarbucksUK. See our drop page here.

    The Robin Collective has previously worked with Starbucks in China, as a drinks innovation consultant.

    Press

    LBB

    Starbucks Introduces the Autumn Charm

    Retail Times

    Starbucks gives autumn a new icon: meet The Autumn Charm

    Verge Magazine

    Starbucks UK unveils The Autumn Charm: a limited-edition bag charm inspired by its iconic cup

    Credits

    • Client: Starbucks
    • Agency: Edelman UK

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