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    Pepsi Max

    Pepsi Max Cherry Rooms

    A multi-day, fully immersive pop-up. The Robin Collective produced it end to end: structural, functional and set build, and creative too.

    Our idea was to present a nondescript pop-up offering complimentary samples. Looking closer, hundreds of guests discovered a hole in the wall. On the other side was a secret world where everything was Pepsi.

    We designed, tested and built the complex elements: a Pepsi rain room with a Pepsi pond under a bridge, a cherry-smoke-ring-firing vortex cannon, and a three metre tall artificial tree with a working swing and cherry-chocolate bark. We also handled actors, staffing, and created and served all the cocktails and edibles.

    Agency: Freuds

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