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    Even Realities: The Watchers

    What if everyone around you was watching? For Even Realities we produced The Watchers - hyper-real human head CCTV camera, for video content and a live activation in central London to draw attention to the privacy and consent issues associated with camera glasses.

    Three hyper-real sculpted heads fitted with camera glasses, mounted on white plinths against a brick wall for Even Realities' The Watchers installation by The Robin Collective

    Even Realities makes smart glasses without cameras, don't keep your data and are campaigning for stricter laws on glasses that do (81% of Brits would apparently support a ban).

    The installation and activation were unusual for us in that they had to make people feel uneasy about a product. The Robin Collective produced three moving, hyper-real heads with plinths and a variety of attachments, as well as supporting two shoot days - chaperoning, styling and installing them in several locations.

    We produced the live activation too, sourcing the location and setting up in the middle of Soho - where the heads could make hundreds of people feel watched and amp up the conversation.

    Credits

    • Client: Even Realities
    • Agency: The Romans
    A hyper-real sculpted head wearing dark sunglasses mounted on a black pole in a park, part of Even Realities' The Watchers installation by The Robin Collective
    A hyper-real sculpted head with CCTV camera lenses mounted high on a locker-room wall, watching a young man, part of Even Realities' The Watchers installation by The Robin Collective

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