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Regent Street
Flavourscapes: Experimental Street Food Market For Regent Street
The Robin Collective took over Regent Street with Flavourscapes - an experimental street food market that turned one of London's most iconic shopping streets into a multi-sensory food landscape.
Built as a live experiment in taste, smell, sight and sound, Flavourscapes paired chefs and food designers with sensory cues - lighting, scent, soundscapes and serving rituals - to alter how each dish was experienced. Visitors moved between stalls, each a different landscape of flavour, designed to push beyond the usual street food format.
Produced for Regent Street, the activation drew steady crowds across its run and generated press and social coverage celebrating it as one of the most inventive food experiences to land on the street.