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    Yves Saint Laurent

    Yves Saint Laurent - Black Opium

    Edible aroma machines and ice cream to let people taste the fragrance.

    Yves Saint Laurent Black Opium edible aroma machine activation produced by The Robin Collective

    The Robin Collective were commissioned to promote YSL's Black Opium eau de parfum. Playing on the opium theme, and discovering its main notes were all commonly edible - coffee, vanilla, jasmine - we developed and fabricated edible vapour machines for the UK and New York.

    We returned the next year to do an equally smokey liquid nitrogen ice cream version of the eau de toilette.

    Client: L'Oréal

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