Employee PortalThe Scoff-ee Cup
The Robin Collective developed and produced a fully edible coffee cup, for KFC UK and Seattle's Best Coffee. The brief was to celebrate coffee becoming available across every UK restaurant for the first time, and to make people notice. Soon the Scoff-ee Cup was born.
After a considerable amount of testing we arrived at a biscuit cup, wrapped in branded edible paper and lined with heat- and water-resistant white chocolate - this being the tastiest method while still functioning. The lining held the coffee, kept the biscuit from going soft, then melted slowly as you drank, sweetening the coffee.
On the wave of the sustainability press, they went around the world in about a day: the New York Times, CNN, TIME, Fortune, USA Today, Fast Company, HuffPost, Quartz, Slate and Entrepreneur among more than sixty outlets across twelve or more countries, in English, French, Italian, Spanish, Portuguese, Japanese and Russian. It is still cited in packaging-industry writing as an early example of edible packaging, well before the idea became mainstream.
We did a limited run in the hundreds, served mainly in stores, but carried out the R&D for mass production for KFC and those pipelines still exist so we can always produce larger quantities.
Agency: Freud's
Want edible cups or custom edible products for your brand? Get in touch.
