The Robin Collective teamed up with Pepsi Max to create a multi-sensory experience designed to explore the senses through a variety of interactive, edible and ingenious realities.
Located at the top of Brick Lane in Shoreditch, what at first appeared to be a small, unassuming soda shop was quickly transformed as participants were guided through a secret entrance to embark on a journey of taste discovery.
From a cola rain room and the UK’s first edible indoor cherry tree to molecular mocktails from leading mixologists, this multisensory flavour experience aimed to challenge perceptions of taste in ways that the people of London had not experienced before.
We created a haven for adventurous foodies and cola lovers alike. Alongside the fully immersive edible journey, we also hosted a series of limited entry, free 45-minute workshops -
The Flavour of Science and Edible Beauty.
Stylist, Mr. Hyde,