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    The Robin Collective
    x McCain

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    To celebrate the roast potato we collaborated with McCain to host a pop-up for all those potato enthusiasts out there. Lucky ticket holders were taken on an immersive trip through the seasons to showcase McCain's new frozen roast potato product. 

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    We transformed a blank canvas space off Regent Street into a potato paradise. Social media went into a tailspin over the mere thought of a gravy fountain appearing in London and those that attended were not disappointed. 

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    During tours of roughly an hour, guests were taken around the four seasons. Spring featured the now-famous warm gravy fountain, into which guests dipped skewered roast potatoes.

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    Potato barbecues and ice creams were on the summer menu, which included sausage and roast potato in a cone, with either cranberry sauce or gravy drizzled on top. Downstairs, autumn involved inhaling an aromatic roast dinner through a straw. 

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    The journey ended with Christmas: pulled turkey, Brussels sprouts and, of course, roast potato, in a room decorated for the festive season.

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    © 2021 The Robin Collective Ltd.
    We love marshmallows, nom nom nom.

    Company No. 7225588

    VAT No. 182 6004 25

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    Like our website? We do too! It was made by a small collection of amazing people! Garry Maclennan, Sian O'Gorman, Katy Edelsten & Abi Green we love you!

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