• HOME

  • OUR WORK

    • Brand Case Studies
    • Workshops
    • Food & Drink
  • SHOP

  • SPACE HIRE

  • ABOUT US

  • CONTACT

  • More

    Use tab to navigate through the menu items.

    The Robin Collective
    x Birds Eye

    BirdsEye_Steamfresh_4.jpg

    We worked with Birds Eye to develop a memorable and theatrical press evening & consumer launch to promote their new Steamfresh products. The most important element was to emphasise that steaming preserved maximum flavour and freshness - and so A Taste For Steam was born. 

    BirdsEye_Steamfresh_6.jpg
    BirdsEye_Steamfresh_2.jpg

    The event ran as a walk-through experience for participants, with each moment of the evening relating back to the theme. Pea Mojitos, Birds Eye Bell Pepper Gin & Tonics and Garden Glamour cocktails were served both as drinkable and inhalable apéritifs on arrival.

    BirdsEye_Steamfresh_5.jpg

    Guests were then welcomed to the product gallery where they were invited to gather around The Table of Taste - a large Birdseye shaped logo, taste vegetables from the range and find the taste notes specific to them.

    Press were also offered the chance to learn about their own palates with a Supertaster Test (determining what kind of foods they might enjoy), along with demonstrations of flash freezing with liquid nitrogen, DIY Microwave Stations and discussions on The Science of Taste.

    BirdsEye_Steamfresh_3.jpg

    The idea was then rolled out to consumers through an installation piece in Waterloo Station. Commuters were given the opportunity to pick & mix vegetables from a giant, colourful container piece in the middle of the station foyer. The veges could be taken home in steaming cartons for passers-by to enjoy at home.

    BirdsEye_Steamfresh_1.jpg
    Out of gallery

    © 2021 The Robin Collective Ltd.
    We love marshmallows, nom nom nom.

    Company No. 7225588

    VAT No. 182 6004 25

    ​

     

     

     

    Like our website? We do too! It was made by a small collection of amazing people! Garry Maclennan, Sian O'Gorman, Katy Edelsten & Abi Green we love you!

    • Black Facebook Icon
    • Black Twitter Icon
    • Black Instagram Icon